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I wrote The PR Masterclass after working as a newspaper, magazine and digital journalist because I realised that there was often a massive disconnect between the needs of journalists and the wants of PR consultants and their clients. The PR Masterclass bridges that chasm, giving an insider’s view on how journalists think and what’s need to develop and pitch article ideas that work. It has been favourably reviewed in PRWeek and the popular American PR title O’Dwyer’s PR, recommended by the Chartered Institute of Marketing, and been relied upon by many thousands of PR practitioners all around the world.

It’s aimed not just as full-time PR practitioners but also also those who would regard themselves as broader marketeers who sometimes need to deal with the media, as well as business owners and entrepreneurs. Indeed, it’s for anyone who wants to get a grip on how to deal with the media.

“PR can do more for your money than any other marketing tool. But very few people understand how to use it. Alex does because he has been at the receiving end. So will you if you read this remarkably practical book.”

– Drayton Bird, author, Commonsense Direct and Digital Marketing

What’s in The PR Masterclass?

  1. Why public relations campaigns fail – and how to make them succeed
  2. How to develop a story idea that is newsworthy
  3. How to build and maintain an effective list of journalists
  4. How to write an attention-grabbing press release
  5. Dealing with incoming media enquiries
  6. How to successfully pitch a letter
  7. Persuade the public with compelling comment articles
  8. The secrets of effective television and radio appearances
  9. How to choose an agency or consultant
  10. Future learning

“Provides all you need to know about securing press coverage”

– Fraser Seidel, columnist, O’Dwyer’s PR

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See inside the book with a free chapter available to download as a PDF here

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