In 2012-13, I wrote a book on media relations from my perspective of having working as a newspaper, magazine and digital journalist in the UK. It was favourably reviewed, including in a positive review by PR Week.
What the book is about
The PR Masterclass reveals the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity.
Through the book, you will discover how to develop and pitch effective newsworthy material, regardless of your budget. The PR Masterclass is aimed at PR professionals as well as small business owners and entrepreneurs implementing a PR strategy.
What’s in The PR Masterclass?
- Why public relations campaigns fail – and how to make them succeed
- How to develop a story idea that is newsworthy
- How to build and maintain an effective list of journalists
- How to write an attention-grabbing press release
- Dealing with incoming media enquiries
- How to successfully pitch a letter
- Persuade the public with compelling comment articles
- The secrets of effective television and radio appearances
- How to choose an agency or consultant
- Future learning
What they said…
“It is written by a poacher-turned-gamekeeper – by a former and respected journalist who moved to PR. Because of that background, he knows what journalists are looking for… Every industry of the future needs a route map for its practitioners. Otherwise, they’re likely to get lost. And that is why I welcome wholeheartedly this book – an accurate, accessible and powerful atlas for anyone seeking their way through the PR jungle” – Francis Ingham, Director General, the Public Relations Consultants Association
“PR can do more for your money than any other marketing tool. But very few people understand how to use it. Alex does because he has been at the receiving end. So will you if you read this remarkably practical book.” – Drayton Bird, author, Commonsense Direct and Digital Marketing
“Good PR, and in particular media relations, is a vital element of any business or non-profit’s success strategy. All too often, however, books on the subject are dry and boring, or they lack content that gives practical help. Fortunately, Alex’s book is different. Written in a no-nonsense style, every chapter contains a mine of information about the subject. What’s more, it’s clear that Alex knows the business inside out. This is the kind of book you need to have close at hand. Do what it says, and you’ll be miles ahead with your PR.” – James Hammond, brand consultant and author of the international best-seller Branding Your Business
“Alex Singleton’s book on public relations strategy is an excellent practical guide to the real world of PR.” – Ray Hiebert, Editor, Public Relations Review