Training course

PR training

These days my training is available in book form.

What people say about my training

“Alex provided a really informative and engaging session which offered both good practical ideas and techniques as well as great insights on how the media view stories pitched to them. The techniques were backed up with both good and bad examples and a discussion around how some techniques may work for certain brands and not for others.” – Anna Knowles, easyJet

“Thanks for this morning’s informative and engaging session. You provided an interesting seminar full of useful, memorable nuggets.” – Melissa Jobson, HSBC

“We really enjoyed your media workshop. I learnt lots of very interesting points about how to deal with journalists. I would certainly recommend your services, and I am sure we will work together again” – Richard Patient, Thorncliffe, in a LinkedIn recommendation

“Alex’s masterclass was extremely informative and I would definitely recommend it to anyone working in PR.” – Sophie Millward, Account Manager, Weber Shandwick

“Alex delivered a fantastic PR training session to myself and eight colleagues. Clearly highly knowledgeable and passionate about the media, Alex utilised his wealth of experience to help us develop a solid understanding of local and regional press. We found him to be well prepared, engaging and enthusiastic. The day-long session covered everything from headline and press release writing, to a ‘selling in’ workshop and examples of different PR approaches.

“Everyone found the day so useful and enjoyable that we have since used Alex again to deliver the same training to another group.

“Highly recommended.” – Emma Blewitt, Reed in Partnership

“Thank you very much for speaking with our team today. Everyone found it extremely helpful, from account managers to account executives. Your insider insights and advice are of great value in our day to day work selling into journalists and continuing to obtain excellent coverage for our clients.” – Xanthe Couture, PLMR

“Alex Singleton’s pitching course was quite simply the best training session Platform’s ever had.” – David Bramley, Platform PR

“The course answered all of my prepared questions and provided a lot of unexpected and valuable insights besides. The breadth of Alex’ experience also enabled him to advise each one of us on our own specific challenges. I came away with a practical action list which I’m now executing.” – Sarah Webster, Director, Webster Wright Marketing Communications

“Thanks for the course, it was the first one I have been on in years that was interesting, engaging, and gave me some useful stuff to do when I got back to the office.” – Fiona Ferguson, Food and Drink Federation

“Thank you again for yesterday, I gleaned some invaluable information and thought it was a very well structured day. Thoroughly enjoyed myself.” – Duncan Campbell, Penguin Books

“Just wanted to say thanks for the PR masterclass last week. I thought it was enjoyable and very useful.” – Niall Dowds, FirstGroup

“I cannot recommend Alex’s masterclass highly enough. The practical experience Alex has, combined with his effective presentation style, means I found it invaluable.” – Ruth Porter, Institute of Economic Affairs

“Many thanks for your session today – it was helpful and your insights will be put to good use over the coming weeks and months.” – Felicity Read, Managing Director, Leapfrog Public Relations

“We’ve just had a great media session with @alexsingletonuk #FF #recommend” – John Lehal, Managing Director, Insight Public Affairs, writing on Twitter

“Just a quick note to say thanks very much for the course today… It was incredibly useful and you were very generous with your advice.” – Stevie Muir, Motorcycle Industry Association

“Alex’s training was engaging, insightful and thought-provoking. I came away with plenty of pointers to take back to my media team to improve our PR operation.” – Danny Wright, Joseph Rowntree Foundation

“I loved your course… The simple, direct and powerful information you shared was extremely valuable. Thank you.” – Quentin Pain FIAB, CEO,

“Alex’s training is a must for anyone looking to secure press coverage in the national press and wants to avoid wasting time or annoying journalists in the process. His style is refreshing, humourous and straight to the point. His experience as both a journalist and in PR is evident from his various anecdotes, which kept the workshop interesting and lively.” – Libby Jellie, Communications Officer, Sport and Recreation Alliance