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Public relations

B2B marketing: how Kern & Sohn boosted sales with digital marketing

Kern & Sohn makes weighing scales for scientists. In the 1990s, a B2B PR campaign might have involved issuing a press release mentioning the scales’ product features, but those sort of approaches are much less effective these days. Instead, Kern & Sohn did something more creative. It created The Gnome Experiment. As I write in The PR […]

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Public relations

In defence of local government communicators

“Look at these council communicators”, the critics say. “Why are taxpayers being forced to pay for spin?” Those lobbing criticism, at their most extreme, believe that it’s fine for private sector organisations to employ PR people, because they have to compete for business, but there’s little need for the state sector to employ them at […]

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Public relations

O’Dwyer’s PR, the New York-based trade title, reviews The PR Masterclass

Fraser Seitel, one of America’s best-known PR advisers, has reviewed The PR Masterclass for O’Dwyer’s PR. He says: In most people’s minds (including, importantly, those who pay public relations people), it is publicity — the ability to earn “endorsement” from an objective, unbiased, indifferent and neutral “third party” – that constitutes the essence of public relations. That’s why […]