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Digital marketing

John Lewis goes ‘digital first’, a reminder that branding is just part of the equation

The move to digital has been the most important business story for the past two decades. So it didn’t surprise me to hear John Lewis announce that it was to become “digital first”, despite the fact that it is best known for its brilliant shops, full of nice things and a good café. Its Oxford […]

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Digital marketing

Six ways to be more effective at copywriting

Most marketers have to do copywriting as part of their jobs. But how do you become truly great at it? Here are six key considerations to help you get to the top. 1. Read widely – including poetry You might think the poetry bit is a bit odd. But poetry plays with language using great […]

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Digital marketing

Stuart Bruce is right: blogging still matters in PR

Stuart Bruce, a prominent PR consultant and commentator, says that “has significantly helped” his career, but says that “some of the other early pioneers of blogging have recently written about whether blogs are still relevant”. For those with a message to promote, I’d say that blogging is more important than ever. Twitter and Facebook are fine for […]