Category: Copywriting
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Mondelēz is killing Cadbury’s reputation. What should it do?
Cadbury is stuck in a media narrative from which it seems incapable of escaping. The story goes like this. A wonderful, British-controlled, Quaker-inspired, employee-loving chocolate maker was bought by money-grabbing corporate raiders from America. These evil Yanks have ruined the flavours of its products, sacked workers, moved a factory to Poland and generally ruined the […]