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Alex Singleton
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Brand management
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What does ITV’s advertising slogan ‘More than TV’ actually mean?
How marketers should think about about stationery and branded swag
Illy’s espresso coffee tin is a masterclass in branding
A call to action is too important to overheat
Major figure at WPP, the advertising giant, says that advertisers are underinvesting in newspaper websites
How to build a brand – and what a brand really is
