Author: Alex Singleton
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Why people watching is a useful activity for PR practitioners
Over the past few decades, as Walkmans then iPods then smartphones have become commonplace, people have tended to become more self-absorbed when out in public. When Covid came around, we became even more isolated from seeing the world around us. This self-absorption is something that I would suggest we, as PR practitioners, should consciously avoid […]
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How to get a marketing or PR job early in your career
‘I’ve applied for 100 jobs and not got an interview’. That was the headline on one BBC News story and certainly the experience is something that many people experience. What’s the cause? Well, the candidate is sending generic applications out of desperation. Here are some tips to make your applications more likely to succeed. Firstly, […]
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Why top marketers turned their backs on segmentation
Segmentation is supposed to be a core building block of marketing, an idea pushed relentlessly by Philip Kotler, the economist who wrote the seminal marketing textbook. It even makes the very first, 1967 edition of his Marketing Management tome, when the fully formed theory of Segmentation, Targeting and Positioning was still to be invented. By […]
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How to choose a first job in marketing, advertising or PR
Choosing a good first employer can be a huge boost and help direct your career in the right direction. But how do you know if an employer – and specifically their marketing department – is any good? I like to think of employers as fitting into four categories: Big and first rate. Here you learn […]
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The number one attribute you need to be a top marketer
In The Matrix, the most notable movie of 1999, the lead character Neo (played by Keanu Reeves) is able to acquire new skills that would normally take years to learn – including martial arts – by being plugged into a computer and receiving a digital download that takes mere seconds. This sort of learning ability was […]