Read Alex Singleton’s back catalogue of posts in six convenient categories

  • Public relations

    Advice from the person who wrote the book on the subject

  • Digital marketing

    Digital offers targeting, cost and sustainability benefits. Find out how to optimise it

  • Branding

    Pursuing best-practice on branding with a useful dose of analytics

  • Marketing strategy

    Good marketing is strategic. All those MBA-type models really do help

  • Personal development

    How to build a high-performing team that gels; how to develop as an individual

  • Diversions

    Coffee, calories, cinema and how it all fits in with a marketing career