About Alex

Whether you’ve reached this website from a Google search, a social media share or because you already know me, I hope you find the site a useful resource, written from my perspective as an in-house strategy/marketing/comms director. The site aims to give useful tips and discuss best practice around digital marketing, branding, PR and strategy, and I would welcome your thoughts on the content. If you’d like to find out more about me, read on …

Biographical sketch

Alex Singleton is Director of Strategy, Insight and Digital at Circle Health Group, the independent healthcare group, where he has transformed marketing into a data-driven function that drives growth. He is a Fellow of the Chartered Institute of Marketing.

Alex has spent his career crafting messages and planning communications. After working in comms for four years, he became a journalist at The Daily Telegraph during a period of accelerated digital transformation, and gained an inside perspective on how journalists really think. His focus these days is on digital marketing, branding, strategy and corporate reputation.

During his time at Circle, he has completed an MBA at the University of Surrey. He is currently studying for an MSc in International Marketing at King’s College London. He also has a postgraduate Diploma in Crisis Communications from the Chartered Institute of Public Relations, which informs his work on brand reputation. He is a Fellow of the Chartered Institute of Marketing and also of the Public Relations and Communications Association.

Alex’s book, The PR Masterclass, is a guide to media relations and described by PRWeek as “comprehensive, clear and incredibly practical”.

Personal brand values

Magazines like Harvard Business Review recommend that professionals develop a personal brand – and this being a marketing website it seems appropriate to publish some brand values, which shape how I view the world:

Focus – effectiveness, whether in marketing or life generally, requires deciding what’s truly important and moving resources from the marginal and the irrelevant to what will give the best results.

Expertise – I’m passionate about developing and using best practice and also developing skills in others.

Appreciation – the dictionary defines this as the “recognition and enjoyment of the good qualities of someone or something”.