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Personal development

How to choose a first job in marketing, advertising or PR

Choosing a good first employer can be a huge boost and help direct your career in the right direction. But how do you know if an employer – and specifically their marketing department – is any good? I like to think of employers as fitting into four categories: Big and first rate. Here you learn […]

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Personal development

The number one attribute you need to be a top marketer

In The Matrix, the most notable movie of 1999, the lead character Neo (played by Keanu Reeves) is able to acquire new skills that would normally take years to learn – including martial arts – by being plugged into a computer and receiving a digital download that takes mere seconds. This sort of learning ability was […]

Categories
Personal development

How to grow self-confidence as a marketer

Imposter syndrome – the idea that you might be found out as a fake – is a commonplace feeling among high achievers. The marketing world probably has an above average amount of it because marketing is one of those subjects that everyone has an opinion about. This can make practitioners worry about the judgment calls […]