Personal development

Unique selling proposition (USP): why a value proposition is better

The Unique Selling Proposition (USP) is an early concept in marketing from the 1950s. The USP was developed by Rosser Reeves, a leading advertising practitioner, and advocated in his book Reality in Advertising. It is often referred to as the unique selling point, although this is technically incorrect. Unique selling point vs value proposition The […]