Personal development

The pitfall of complaining to achieve your aims

Most, if not all of us, have complained to a company at some point. A typical example: the home broadband stops working for a week, the call centre hasn’t been able to resolve the problem, and you write a letter or email of complaint to your telecoms provider.  The approach works because it escalates the […]


The early years of a marketer: my time at prep school

I was at prep school (an independent primary school) during the period when home computers were starting to become properly graphical. The Mac had been out for a few years but was still way too expensive for home use – my contemporaries had an Acorn/BBC Micro, ZX Spectrum, Amiga (especially if they were big into […]