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Personal development

How to build credibility for your marketing team

For any team to be a success, you have to build credibility throughout your organisation. That way, colleagues will trust that you know what you’re doing and see you as a useful partner. Marketing teams are a challenge because there’s a big misconception about what marketing teams are for, and because everyone thinks they understand […]

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Digital marketing

Six ways to be more effective at copywriting

Most marketers have to do copywriting as part of their jobs. But how do you become truly great at it? Here are six key considerations to help you get to the top. 1. Read widely – including poetry You might think the poetry bit is a bit odd. But poetry plays with language using great […]