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Public relations

Justine Sacco’s offensive Aids tweet: is the PR industry hiring the right people?

Goodness knows what was going through the head of PR executive Justine Sacco when she tweeted the following: “Going to Africa. Hope I don’t get Aids. Just kidding. I’m white!” The furore that followed should have been foreseeable to a PR practitioner like Sacco. She was, after all, presumably employed because of her ability to relate […]