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Public relations

Why has no one written ‘The PR Masterclass’ before?

You might have thought that how-to books on media relations from ex-journalists would be everywhere. Yet, as far as I can tell, The PR Masterclass, is the first one from a former staff journalist on national newspaper. Yes, there are many good memoirs by ex-journalists discussing their time on Fleet Street. But I wanted to write […]

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Public relations

Charles Moore explains the difference between the news choices made by national and local papers

Here’s Charles Moore, former Editor of The Daily Telegraph, on good news: It is striking how differently the local media approach this subject than do the national. Local papers and broadcasters are unashamedly on the side of the areas they serve. Of course they relish scandals, but they also delight in successes. At flower and […]

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Public relations

What’s the problem with PR – technique or creativity?

Poor technique is easy to fix. Creativity is more of a problem. I sometimes get asked for advice by PR practitioners who’ve been unsuccessfully pitching a weak idea. They want to know, for example, if they should have rung journalists more times to encourage them to use their press release. Now, wanting to polish their […]