‘I’ve applied for 100 jobs and not got an interview’. That was the headline on one BBC News story and certainly the experience is something that many people experience. What’s the cause? Well, the candidate is sending generic applications out of desperation. Here are some tips to make your applications more likely to succeed. Firstly, […]
Segmentation is supposed to be a core building block of marketing, an idea pushed relentlessly by Philip Kotler, the economist who wrote the seminal marketing textbook. It even makes the very first, 1967 edition of his Marketing Management tome, when the fully formed theory of Segmentation, Targeting and Positioning was still to be invented. By […]
Choosing a good first employer can be a huge boost and help direct your career in the right direction. But how do you know if an employer – and specifically their marketing department – is any good? I like to think of employers as fitting into four categories: Big and first rate. Here you learn […]