“Most creative people detest research,” said David Ogilvy. “Even the best of them. Even Bill Bernbach. I’ve never been able to understand out why. Research has saved me from making some terrible mistakes and it’s given me the courage sometimes to run campaigns which I thought would have flopped.”
Public relations strategist
I've trained, coached or consulted for hundreds of firms large and small, such as Kellogg's, AXA Insurance, HSBC and Harrods, charities such as the Joseph Rowntree Trust and AsthmaUK, plus governmental bodies such as UK Trade & Investment and the CPS.