It reveals the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity – one that delivers the greatest results.
Through the book, you get to discover how to develop and pitch effective newsworthy material, regardless of your budget. The PR Masterclass is aimed at PR professionals as well as small business owners and entrepreneurs implementing a PR strategy.
You can order The PR Masterclass by clicking here.
What people are saying about The PR Masterclass
“This is an important book about public relations and how the media is changing. Singleton is a straight-talking journalist-turned-practitioner who pulls no punches. He calls on the industry to grow up and adopt the rigor of a professional discipline. It’s a call to action that I whole-heartedly support. You should read The PR Masterclass if you’re new to public relations or work in the profession and want to continue doing so.” – Stephen Waddington, Chief Engagement Officer and Partner, Ketchum, and 2014 President of the Chartered Institute of Public Relations
“Every page is packed with insight and practical advice.” – Steve Harrison, co-founder, Harrison Troughton Wunderman
“It is written by a poacher-turned-gamekeeper – by a former and respected journalist who moved to PR. Because of that background, he knows what journalists are looking for… Every industry of the future needs a route map for its practitioners. Otherwise, they’re likely to get lost. And that is why I welcome wholeheartedly this book – an accurate, accessible and powerful atlas for anyone seeking their way through the PR jungle” – Francis Ingham, Director General, the Public Relations Consultants Association
“PR can do more for your money than any other marketing tool. But very few people understand how to use it. Alex does because he has been at the receiving end. So will you if you read this remarkably practical book.” – Drayton Bird, author, Commonsense Direct and Digital Marketing
“The lessons contained within The PR Masterclass should be plastered over the walls of organisations seeking to utilise the media effectively for their campaigns. This book is a must-have reference point.” – Ryan Bourne, CityAM columnist and Head of Economic Research, Centre for Policy Studies
“Good PR, and in particular media relations, is a vital element of any business or non-profit’s success strategy. All too often, however, books on the subject are dry and boring, or they lack content that gives practical help. Fortunately, Alex’s book is different. Written in a no-nonsense style, every chapter contains a mine of information about the subject. What’s more, it’s clear that Alex knows the business inside out. This is the kind of book you need to have close at hand. Do what it says, and you’ll be miles ahead with your PR.” – James Hammond, brand consultant and author of the international best-seller Branding Your Business
“The PR Masterclass holds the secrets to transforming your relationship with the media. Journalists will thank you for reading it.” – David Hamilton, Director of Communications, The Scout Association
“Alex Singleton’s book on public relations strategy is an excellent practical guide to the real world of PR.” – Ray Hiebert, Editor, Public Relations Review