…but here’s my advice to them on the website Startups.co.uk. I recommend that they avoid hiring a PR agency on a retainer, and just use a PR consultant for advice. That way they can afford top-quality analysis and implementable ideas, while sticking within the budget by doing the implementation themselves.
Alex Singleton is a comms practitioner specialising in public affairs, reputation and media relations - applying the rigour of marketing techniques (including measurement, segmentation and targeting) to comms more broadly. He is author of The PR Masterclass, Britain's best-selling book about media relations, and is an advocate of professional development in the PR industry. Get in touch with him at email@example.com.
He has given talks all over the world, including at Marketing magazine's Social Brands Conference.
He first joined the PR and marketing world in the late 90s as a press officer in Westminster, but for several years, in his late 20s and early 30s, he worked as a journalist and member of the leader-writing team at The Daily Telegraph and as letters editor of The Sunday Telegraph.