Alex Singleton

Pictures from the CIPR Not for Profit group AGM

Last night, James Pearce, the broadcaster best-known for his coverage of the London Olympics on the BBC over many years, spoke at the Chartered Institute of Public Relations’ Not for Profit group. Here are some of the pics.

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Posted By: Alex Singleton, On: March 3rd, 2015, In Categories: CIPR

The Tylenol crisis: ‘we pulled 330 million tablets off the shelf… we had the Credo’

Posted By: Alex Singleton, On: February 24th, 2015, In Categories: Crisis communication

Need some inspiration for Twitter? Check out your most successful peers

Zoe Amar spoke recently at the Chartered Institute of Public Relations’ Fifth Estate (not-for-profit) group. Her theme: the seven secrets of top charity social media campaigns. She spoke in part about getting charity leaders to engage on Twitter and highlighted a couple of charity chief executives who are doing this very well.

Sometimes people struggle to know how they ought to approach social media – what sort of material they should be posting. But it seems to me that the easiest way to overcome this is to study successful peers who you like and admire. Here are the two success tweeters Zoe mentioned in her presentation.

Julie Bentley

ParkinsonsUK

Posted By: Alex Singleton, On: December 16th, 2014, In Categories: Media relations

Chartered Institute of Public Relations publishes skills guide on writing comment articles

CIPR Skills GuideI’ve written a short “skills guide” on writing comment articles for the Chartered Institute of Public Relations. Useful if you want to submit articles to newspapers, magazines or online outlets, the guide is available exclusively to members of the CIPR as one of its online member resources.

It’s part of a programme that the CIPR is doing of refreshing its catalogue of skills guides – and having seen the inside, I can say that their designer has done a really smart job.

I’m biased, but I do think that if you’re needing to get commentary published – and perhaps, like many people, you don’t get the take-up you’d like, you’ll find it’s full of useful tips to get started.

Posted By: Alex Singleton, On: December 11th, 2014, In Categories: Media relations

Judging the Public Affairs Awards

Public Affairs AwardsI had the great privilege of being a judge for this week’s Public Affairs Awards – a new award ceremony run jointly by the PRCA, GovKnow and Zetter’s Political Services. In my category, I saw some extremely high quality entries – though I’m sworn to secrecy about the details.

The finalists will be enjoying a black tie dinner this week at a ceremony in London hosted by Jon Craig, Chief Political Correspondent of Sky News.

There’s more information on the PubAffairs website.

Posted By: Alex Singleton, On: December 7th, 2014, In Categories: Public affairs