In a new blog post, Max Tatton-Brown addresses some of the recent criticism against PR by an anonymous column at The Guardian. He writes:
For me, there are lots of disciplines hitting overlapping marketing+management areas at the moment — but what makes the difference is the background from which you’re entering that challenge. That’s where I thank God I got started in the PR world instead of the many others competing today.
We aren’t just trying to slam links out there like SEOs or fill expensive ad space. As far as I can see, the best PR was always about building growing, sustainable and valuable relationships with key people by providing something that helped them achieve their own goals.