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Alex Singleton is author of The PR Masterclass, the best-selling book on media relations, and is an advocate of applying rigorous marketing approaches to public relations (including measurement, segmentation and targeting). The Chartered Institute of Marketing has described him as “one of the world’s leading public relations strategists”.
He works in-house and has given talks all over the world, from Marketing magazine’s Social Brands Conference in London to events Nairobi, Las Vegas and Washington DC. He has trained, coached or consulted for hundreds of firms large and small, such as Kellogg’s, AXA Insurance, HSBC and Harrods, charities such as the Joseph Rowntree Trust and AsthmaUK, plus governmental bodies such as UK Trade & Investment and the CPS.
Alex is a Fellow of the Public Relations and Communications Association, a member of the Chartered Institute of Public Relations and of the Chartered Institute of Marketing, a CIPR Accredited PR Practitioner, and Chairman of the PRCA Media Relations Group.
He first joined the PR profession in 1998 as a press officer in Westminster, but for several years, in his late 20s and early 30s, he worked as a journalist and member of the leader-writing team at The Daily Telegraph and as letters editor of The Sunday Telegraph.
Alex has appeared on many TV and radio programmes including, the BBC’s Newsnight, the Today programme, The Moral Maze, World Business Report, Channel 4′s Ten O’Clock Live, CNBC, Bloomberg, CNN, Al Jazeera, Channel 4 News, and Sky News.
In his 20s, he led communications at the Adam Smith Institute, where he helped make it, by a significant margin, the most digitally effective think tank in London, with the greatest share of voice online. His work caused web traffic to treble, which also contributed to a significant increase in conventional media coverage.
He was also founder of the Globalisation Institute, which communicated enterprise-based solutions to poverty in poor countries. His research on microfinance was launched by David Cameron, while another report he authored was discussed in a sermon by the Archbishop of Canterbury.
He is an experienced public speaker, having spoken to audiences of up to 700 people, and has given testimony in House of Commons and House of Lords select committees.