Voting in the CIPR presidential election starts this Monday, and it’s clear to me that there is only one heavyweight candidate. Her name is Emma Leech. She directs comms and marketing at Loughborough University, where is responsible for 137 staff.
The simple truth is that it’s hard to get in-house comms directors (who don’t need new clients) to stand for the CIPR presidency. The upshot, quite frankly, is that the CIPR’s offering to senior, in-house talent has been neglected (especially in terms of events). As a result, too many comms directors just don’t think the CIPR is for them.
In this election, Emma, uniquely, has the ability to bring more comms directors into the fold and reenergise the CIPR as a place appealing to PR practitioners regardless of rank.
I also think it’s good to have an additional figure on the board who’s used to managing a large budget in a complex organisation – in Emma’s case substantially bigger the Institute itself.
If you believe in the CIPR and want it to thrive, and if you believe it deserves the best talent at the top on offer, Emma is the obvious choice.