Zoe Amar spoke recently at the Chartered Institute of Public Relations’ Fifth Estate (not-for-profit) group. Her theme: the seven secrets of top charity social media campaigns. She spoke in part about getting charity leaders to engage on Twitter and highlighted a couple of charity chief executives who are doing this very well.
Sometimes people struggle to know how they ought to approach social media – what sort of material they should be posting. But it seems to me that the easiest way to overcome this is to study successful peers who you like and admire. Here are the two success tweeters Zoe mentioned in her presentation.